Wednesday, December 26, 2012

Rose Parade Contacts



This post is all the contact information I developed while researching this project. Keep in mind that I did all this during the year 2012 and I have not tried to keep it updated. I'm sure some information is no longer valid, but this will give you a starting point. Also be aware that many of these contacts are not staffed all year. After the Rose Parade is finished, it may be a few months before someone is available to answer the phone and answer emails.

TOURNAMENT OF ROSES OFFICE
Contact the Pasadena Tournament of Roses Public Relations Department at:
By Email: rosepr@rosemail.org
By Phone: 626-449-4100
By US Postal Mail:
Public Relations Department
Pasadena Tournament of Roses
391 South Orange Grove Boulevard
Pasadena, California 91184
Website: http://www.tournamentofroses.com


COMMERCIAL FLOAT BUILDERS

Phoenix Decorating Co. in Pasadena, Fiesta Parade Floats in Irwindale, and Artistic Entertainment Services in Azusa are the Rose Parade's Big Three. There were 40 floats in the 2013 Rose Parade. Here is the breakout: Phoenix 19, Fiesta 10, AES 4, Self-built 6, Paradiso 1

PHOENIX DECORATING COMPANY
835 S. Raymond Avenue
Pasadena, CA 91105
Phone: 626-793-3174
Email: Use form at website
Website: http://www.phxdeco.com/


For Phoenix Decorating, size is the sell. The firm contracts to build many parade floats, and it employs a full-time staff of about 300 workers in two Pasadena facilities.
To learn about volunteering for Phoenix go to http://www.phxdeco.com/volunteer/

FIESTA PARADE FLOATS
16016 Avenida Padilla
Irwindale, CA 91702-3224
Phone: 626-610-0974
Fax: 626-610-0978
Email: info@fiestaparadefloats.com
Website: http://www.fiestaparadefloats.com/


Fiesta Parade Floats touts its track record with the judges. The company says 67% of the floats it has entered over the last 20 years have won awards, which it says is the highest rate among the existing builders in the parade.
To learn about volunteering for Fiesta go to http://www.fiestaparadefloats.com/?page_id=33

ARTISTIC ENTERTAINMENT SERVICES
120 N. Aspan Ave.
Azusa, Ca. 91723
Phone: 626-334-9388
Email: info@fiestaparadefloats.com
Website: http://www.aesdecoration.com/aescreative.com/welcome.html

Technology is the key for Artistic Entertainment Services (AES), which employs about 60 workers. AES says it excels in the use of state-of-the-art technology, including robotics and lasers for sculpting and casting floats. AES also uses its equipment to build floats for Disneyland as well as signage and props for Universal Studios Hollywood, among others.

PARADISO PARADE FLOATS
16016 Avenida Padilla, Unit A
Irwindale, CA 91702-3280
Phone: 626-864-3199
Email: cmeier@paradisoparadefloats.com
Email: volunteers@paradisoparadefloats.com
Website: http://paradisoparadefloats.com/

Paradiso Parade Floats is a boutique float builder. At Paradiso they create a floral masterpiece and a unique, personalized experience for each client.
To learn about volunteering for Paradiso go to http://paradisoparadefloats.com/volunteer/

PRIVATE / SELF–BUILT FLOAT BUILDERS

ROTARY CLUB
The annual Rose Parade on New Year's Day in Pasadena, California, USA, is arguably the largest public relations project of Rotary clubs in the United States and Canada. Since 1924, a Rotary float has been entered 25 times, including every year since 1981. North American Rotarians fund the entry, which high-lights a program or service theme.
To learn about volunteering for Rotary Club go to http://www.rotaryfloat.org/signup.html
Website: http://www.rotaryfloat.org/news.html
FAQ: http://www.rotaryfloat.org/faq.html#Can I help decorate the float

CITY OF SOUTH PASADENA
The Mission of the South Pasadena Tournament of Roses Committee is to create positive exposure for the city through participation in the Pasadena Tournament of Roses, which will elevate the community and the organization by using principles based on voluntarism for the successful completion of the annual floral entry. They boast of "The Oldest Self-Built Float in the Rose Parade"

South Pasadena Tournament of Roses Committee
P.O. Box 3662
South Pasadena, CA 91030
626-441-3150
Email: info@sptor.com
Website: http://www.sptor.com/

SIERRA MADRE ROSE FLOAT ASSOCIATION
The community of Sierra Madre is one of the oldest participants in the Pasadena Tournament of Roses Parade, having entered a float since 1917. The 2013 entry is their 81st entry into the Pasadena Tournament of Roses Parade. Today, the Sierra Madre Rose Float Association designs, builds, decorates and completely funds the community’s annual entry. Carrying on a local tradition, theirs is one of only a few all-volunteer-built floats remaining in the parade.
Sierra Madre Rose Float Association is a non-profit, all volunteer organization dedicated to entering a float in the annual Pasadena Tournament of Roses Parade. They are a totally “Self-Built” float – they design, construct, decorate and raise the necessary funds to produce their float every year. Funding is achieved through donations, memberships and local fund raising activities.

Sierra Madre Rose Float Association
P.O. Box 603
Sierra Madre, CA 91025
Float Site: 626-355-7005
Website: http://www.smrosefloat.org/home


LA CANADA FLINTRIDGE (pronounced La Canyda)

La Cañada Flintridge Tournament of Roses Association
P.O. Box 253
La Cañada Flintridge, CA  91012
Float Site:  818-790-3818
Website: http://www.lcftra.org/home.php


DOWNEY
In 1952 a group of citizens founded The Downey Rose Float Association (DRFA for short) and incorporated in 1954. Continuously since 1955 this group of citizens has worked to enter a float in the Tournament of Roses Parade on New Year’s Day. Downey’s entry has the distinction of being one of only six floats which come under the parade classification of self-built. This classification means their float is completely financed, constructed and decorated by volunteer contributions and help.

Downey Rose Float Association
P.O. Box 765
Downey, CA 90241
Email: Form at website
Website: http://www.downeyrose.org/

CITY OF BURBANK
The Burbank Tournament of Roses Association is an all-volunteer, 501(c)(3) non-profit organization that designs, builds and decorates the City of Burbank's entry into the annual Pasadena Tournament of Roses Parade.

Burbank Tournament of Roses Association
P.O. Box 373
Burbank, CA 91503
Float Site: 818-840-0060
Email: info@burbankrosefloat.com
Website: http://www.burbankrosefloat.com/

CAL POLY UNIVERSITIES
Cal Poly builds floats at two locations. I have no indications whether or not they accept volunteers from the general public. I have included them for the sake of completeness.
The Mission of the Rose Float Leadership Committee is to develop student leadership, teamwork, and life skills through the collaborative and creative process of designing, building, decorating, and entering a Rose Float in the Pasadena Tournament of Roses Parade.
The Mission of the Rose Float Club is to promote the success of the rose float program by supporting the leadership committee, recruiting volunteers, promoting the organization to the campus community, general public, and private industry, creating a rose float family “feel” through meaningful engagement, including but not limited to, newsletters, fundraisers, club fairs, merchandise, and events.
Website: http://www.rosefloat.org/

POMONA
Building 26, Room 131
California State Polytechnic University, Pomona
3801 W. Temple Ave.
Pomona, CA 91768
Office: 909-869-3620
Lab: 909-869-3414

SAN LUIS OBISPO
Bldg 65, ASI Room 209
California Polytechnic State University, San Luis Obispo
San Luis Obispo, CA 93407
Office: 805-756-1268
Lab: 805-756-7730